Creator/Folder: Joseph Wu
Photographer: Sigurd Kranendonk
This model is not diagrammed. If it is one of mine, I have not had the time to draw diagrams. In other words, instructions are not available.
Agency: Red Cell Not Just Film (Netherlands)
PCM is a major publisher in the Netherlands. They operate the four largest Dutch-language newspapers. In this campaign, they wished to inform current and future advertisers about new advertising opportunities in their newspapers.
The trophy is a multi-piece origami sculpture, and was folded from four sheets of paper. The cup and stand are slotted together, but the handles were glued into place. This ad was produced to coincide with the Euro 2004 football (soccer) championship.